For BBM, growing also means giving back value to the local area. Throughout 2024 and 2025, the company, together with Colorsolution, has strengthened its commitment to supporting local initiatives, charitable projects, and events that make a difference in the community. A path of corporate social responsibility that translates into concrete actions capable of bringing together people, passions, and values.
Sport as a school of life
Sport is one of the pillars of BBM’s social commitment. In 2024, the company supported numerous associations and sports clubs, from the young cyclists of Toscana Factory Team – Team Corratec, one of the youngest teams in the world, to local football teams such as ASD Coppa Val Brembana, Zognese Calcio, Calcio San Giovanni Bianco, and ASD Accademia Calcio.
Support has also gone to less mainstream but equally formative disciplines: the RedBlack Roller Team for speed skating, LKA Kart Racing for drivers of all ages, the Tennis Club of San Pellegrino Terme, Atletica Val Brembana with the traditional Corrida San Lorenzo, Pedale Brembillese for young cyclists, and Bushi Karate, which passes on the values of discipline and respect to children.
A special role is played by the partnership with the Honda RedMoto Racing Enduro Team, the official Honda team which, since 2018 based in San Pellegrino Terme, brings the name of the Val Brembana to national and world enduro competitions.
Sporting and charitable events
Sport becomes even more valuable when combined with solidarity. BBM took part, among others, in the 10 Hours of Sport and Solidarity in San Pellegrino Terme, the Camminata Solidale Alpini San Pellegrino Terme in support of the Amici della Pediatria association, and the Roncobello – Laghi Gemelli Race, now in its 40th edition. Since 2024, the company has also participated in Soccer Factory, the corporate tournament of Val Brembana, promoting inclusion and team spirit also among local businesses.
Culture, territory, and prevention
BBM also supports cultural and tourism initiatives that enrich the community, including Turismo di San Pellegrino Terme, Lenna Eventi, Piazza x Tocc, and Visit Dossena, strengthening its bond with the Val Brembana and promoting the area where its roots lie.
The commitment also extends to health and prevention through support for Cuore di Donna, an association engaged in women’s cancer prevention, and the Italian Lymphoma Foundation, supporting research and patient care.
For BBM, social responsibility means creating opportunities, promoting sport, enhancing culture, and supporting those who are committed to health and solidarity. A path that will continue to grow alongside the community, because success only has meaning if it is shared.
