Why “YOU ORIENTED”?
It is an evolution of the classic “marketing oriented”, that shifts the focus from the product to the customer, even in a predictive way, i.e. anticipating and in some way directing their choices; it literally means “oriented to you”.
The term YOU ORIENTED puts the customer even more in the spotlight: all our processes and methodologies are oriented towards full user satisfaction.
This means that the customer is listened to in all his needs, followed, and supported optimally, both in the preliminary and set-up phases and during the machinery’s operational life.
Our long-term experience in the turnkey supply of water and beverage bottling lines, plants and machinery has enabled us to acquire expertise, competence and the highest levels of technical service.
We offer our customers specific solutions, customisations, functional modifications, for the customer and with the customer.
We will work with you to understand your needs, interpret your wishes, realise your thoughts, solve your problems. Share your idea with us, we will put it into practice. Brief hints will become projects, prototypes, new installations.
Why is it written all one word?
Bringing the two terms together in a single word reinforces the sense of closeness between the BBM Company and the customer, with whom we establish a privileged and symbiotic relationship.
We create tailor-made projects for you needs and that fits “YOU”, a unique company with its own experience, its specificities and strengths, but also its inevitable weaknesses on which to intervene for a successful future.
We have chosen to write it all one word for an unambiguous communicative purpose. It was intended as a visual/verbal object at the same time, reinforcing its exclusive value and memorability. It may seem risky at first, but with careful graphic use it quickly becomes fixed in perception and is easily metabolised.
BBM’s attitude, philosophy and mission remain intact:
we have always been this way.